The above plastic bag was given to patrons of the HMV shop in 1979 as a promotional item for Led Zeppelin’s Knebworth concerts, coinciding with the release of In Through The Out Door.

Pictured above is the reverse side of the plastic bag.  The graphic is the same as the image that could be found on t-shirts, sweatshirts, pins, etc. that were available at the Knebworth concerts in 1979.  Interesting to note that the band would later utilize the idea as a promotional item for future releases such as Celebration Day, and the reissues campaign.

Description by: Robert Musco

Photograph(s) by: Chris TDB

From The Collection of: Chris TDB